Your company phone number, address and other information will be included in the Google My Business listing. Start by going to Google My Business (formerly known as “Google Places”) and create a listing for your company. Being listed online is essential – and luckily, it’s absolutely free. With a paper phone book, they’d have to wade through pages of listings in order to recognize the addresses of day spas in their immediate area. Someone who wants to get away from it all can search for “day spas near me” plus their zip code. Online business listings work better for customers, too, because they’re a lot more specific. After all, paper phone books come out annually if your business starts one week after the deadline to get listed this year, you’d have to wait another 12 months to be included in the book. In our always-connected, culture potential customers are a lot more likely to look for you online, and that’s actually an advantage for small business owners. While it’s still a good idea to be in the phone book, you shouldn’t rely on it as a guaranteed source of clients. You may even get a business line rep to help walk you through pricing and all the options. Since these are organized by category, it’s simple to look up “bookkeeping” or “painting services.” You can contact your local phone provider and order this line-with any available features-by phone or online. That’s why it’s smart to ask for a business phone line, which likely includes a basic listing in the local yellow pages. They can be made worse if your personal landline number was once owned by someone else with a spotty history.
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